SWOT Analysis

Strengths

• Song has a good beat to cut too.
• Developed character.
• Thought about good Narrative Devices; Flashback and Forward.
• Conventional.
• Media techniques; Editing, Mise en Scene, camera shots and techniques.
• Good representations on characters to be shown in the Music video
• Bugzy Malone Idea = Less swearing, less sexual references, more of an actual story line and idea worth making.

Weaknesses

• Use more technology; Include editing software that would be used, etc.
• Use various props.
• Who exactly is going to be in my music video, when using the flash back narrative device because of the age difference; need somebody who looks similar to main artist.

Opportunities

• Using the Artists identity and altering it, to make more representations.
• Good opportunity for music video, through lyrical context.
• The genre of music, is a niche market and allows a set target audience for the music video

Threats

• Availability of actors for music video flashback
• use of props and technology

Rationale

From my feedback i can take back lots of strengths as to where my project is doing well in as well as the lacking weaknesses that may bring down my idea to a not so good standard. This allows me to make changes in various ways, especially when looking at the opportunities and threats, which gives future information on what could be done and also what could be prevented to make the most out of the music video. the reason why i chose to change the idea for my music video, is due to the fact that the lyrical content for 'Bugzy Malones' song San Andreas Mentality, allows a more intellectual piece of work to be created with more depth and examples of narrative and genre devices and styles. i have included a much more versatile style of music, with an interpretive use of lyrics and also a more relevant story line to the lyrics being rapped, also a sense of performance when the lyrics in some cases wont be able to match a particular narrative. Also additional feedback was that my initial choice for a music video contained to much unnecessary swearing which did not help my content.